Well, I don’t usually attend events like you all know but when I do, it better be special! This certainly was. Not because they pampered me or something of the sorts but because we got to witness first hand – fashion’s latest revolution. If you have been keeping up with our instagram and twitter handles, you may know what I may be hinting at. Nevertheless, here’s what you all should know of (and wear from now on) – Liva Fluid fashion! Liva, a new age fabric brand unveiled by Birla Cellulose, from Aditya Birla Group, is a new age fabric that is natural, fluid, and fashionable which infuses fluidity into the garment.
The unveiling of Liva started off with, ofcourse a small address by Mr K.K. Maheshwari, Managing Director – Grasim Industries and Group Director – Textiles, and then a beautiful fashion show by 5 very talented designers who actually used the new age fabrics in those designs! The fluid fashion showcase titled ‘Panchtatva’, that speaks of the five elements of nature, saw designers like James Ferreira renowned for his subtle non-literal infusion of Indian elements, Puja Nayyar, known for her unique ideation towards experimentation in design, Narendra Kumar, well known for his structured silhouette and sharp tailoring, Soham dave who is known for bringing sustainable products to life and Anita Dongre, who is known for her wide range -prêt to couture, traditional to contemporary, classic to avant-garde and desi to global.
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The best part of the event was ofcourse at the end (no I am not talking about the food :D) – I meant the show stopper! In walked a lady dressed impeccably in head to toe red with a smart pixie cut. I am sure you will agree that nobody can carry off such an extravagant style other than Kangana! Yep yep, the Queen is the brand ambassador of the brand – Liva.
Ain’t the Liva Fluid Fashion collections stunning? I do not have better pictures as the lighting was too low but I think these are good enough to give you an idea of how comfy this material will be! Do let me know you favourite piece from the ones above.
If LIVA has you intrigued then please do get in touch with Media Moments for further details!
Love N Luck